Description
Blueberries are potent antioxidants. Antioxidants help neutralize harmful by-products of metabolism called free radicals that can lead to a range of age-related diseases. When compared to other fresh fruits and vegetables, blueberries have the highest level of antioxidant activities and exhibit a broad spectrum of related health benefits.
Research shows that anthocyanins, a group of pigments formed in the cells of plants which produce their deep colours, help maintain human health by promoting vision, regulating blood glucose levels, improving circulation, and delaying the effects of aging, particularly memory loss and motor skills.
Blueberry 36:1 Concentrate supports healthy cholesterol levels and blood pressure. Its high ORAC (oxygen radical absorbance capacity) score indicates that blueberry is effective in fighting the free radicals that accelerate disease and aging.
ORAC is a well recognized laboratory test used to measure the antioxidant potential of food through its ability to stabilize a known concentration of free radicals. High ORAC scores indicate strong antioxidant capabilities.

Maintaining healthy bones
The iron, phosphorous, calcium, magnesium, manganese, zinc and vitamin K in blueberries all contribute to building and maintaining bone structure and strength.
Iron and zinc play crucial roles in maintaining the strength and elasticity of bones and joints.2 Low intakes of vitamin K have been associated with a higher risk for bone fracture, while adequate vitamin K intakes improve calcium absorption and may reduce calcium loss.
Lowering blood pressure
Maintaining a low sodium intake is essential to lowering blood pressure. Blueberries are naturally free of sodium and contain potassium, calcium, and magnesium, all of which have been found to decrease blood pressure naturally.
Managing diabetes
Studies have shown that type 1 diabetics who consume high-fiber diets have lower blood glucose levels and type 2 diabetics may have improved blood sugar, lipids and insulin levels. One cup of blueberries contributes 3.6 grams of fiber.
The Dietary Guidelines for Americans recommends 21-25 grams of fiber per day for women and 30-38 grams per day for men.
A large cohort study published in the BMJ in 2013 suggested that certain fruits – but not juices – may reduce the risk of type 2 diabetes in adults. Over the course of the study, 6.5% of the participants developed diabetes, but the researchers found that consuming three servings per week of blueberries, grapes, raisins, apples or pears reduced the risk of type 2 diabetes by 7%.
Warding off heart disease
The blueberry’s fiber, potassium, folate, vitamin C, vitamin B6 and phytonutrient content, coupled with its lack of cholesterol, all support heart health. The fiber in blueberries helps lower the total amount of cholesterol in the blood and decrease the risk of heart disease.
Vitamin B6 and folate prevent the buildup of a compound known as homocysteine. When excessive amounts of homocysteine accumulate in the body, it can damage blood vessels and lead to heart problems.
According to a recent study from the Harvard School of Public Health and the University of East Anglia, regular consumption of anthocyanins can reduce the risk of heart attack by 32% in young and middle-aged women. The study, which was led by nutrition professor Aedin Cassidy, PhD, MSc, BSc, found that women who consumed at least three servings of blueberries or strawberries, showed the best results.
Preventing cancer
Vitamin C, vitamin A, and various phytonutrients in blueberries function as powerful antioxidants that help protect cells against free radical damage. They inhibit tumor growth, decrease inflammation in the body and help ward off or slow several types of cancer, including esophageal, lung, mouth, pharynx, endometrial, pancreatic, prostate and colon.
Blueberries also contain folate, which plays a role in DNA synthesis and repair, thus preventing the formation of cancer cells from mutations in the DNA.
Improving mental health
Population-based studies have shown that consumption of blueberries can reduce the risk of cognitive decline as well as Parkinson’s disease – a neurodegenerative disorder resulting from cell death in parts of the brain.
Studies have also revealed that in addition to reducing the risk of cognitive damage, blueberries can also improve short-term memory loss and motor coordination.4
Healthy digestion
Because of their fiber content, blueberries help to prevent constipation and promote regularity for a healthy digestive tract.
Weight loss and satiety
Dietary fiber is commonly recognized as an important factor in weight loss and weight management by functioning as a “bulking agent” in the digestive system. High fiber foods increase satiety and reduce appetite, making you feel fuller for longer and thereby lowering your overall calorie intake.
Fighting wrinkles
Collagen, the skin’s support system, relies on vitamin C as an essential nutrient that works in our bodies as an antioxidant to help prevent damage caused by the sun, pollution and smoke. Vitamin C also promotes collagen’s ability to smooth wrinkles and improve overall skin texture. Just one cup of blueberries provides 24% of your daily need for vitamin C.